A media kit is a document that provides information about you, your audience, and your value to brands—designed to help potential partners decide whether a paid collaboration makes sense. It functions like a portfolio and pitch deck combined into one shareable file.
Brands use media kits to quickly assess whether your content style, audience demographics, and engagement levels align with their marketing goals. When a brand receives your media kit, they're looking for answers: Who follows you? How engaged are they? What does working with you actually look like?
Start with a short paragraph about who you are, your niche, and what makes your content different. Two to three sentences is plenty here—the goal is context, not autobiography.
Brands want to understand your personality and whether your values align with theirs. If you create sustainable fashion content, say that upfront. If your humor is dry and your audience loves it, mention that too.
Follower counts matter less than audience breakdown. Include age ranges, geographic locations, gender splits, and interests whenever your platform analytics provide them.
A creator with 10,000 highly engaged followers in a specific niche often outperforms one with 100,000 followers and no clear audience profile. Brands care most about whether your audience matches their target customer—so give them the data to see that match.
List your average likes, comments, shares, saves, and video views per post. Engagement rate—total engagements divided by followers—tells brands how actively your audience interacts with your content.
High engagement signals trust. When your followers consistently like, comment, and share, it shows brands that your recommendations carry weight.
If you've worked with brands before, list them here with brief results or quotes if available. Even a simple line like "Partnered with [Brand] on a product launch campaign" adds credibility.
New to brand work? Mention relevant content categories you've covered or products you've featured organically. Experience with similar content types still counts.
Include screenshots or links to your best-performing posts. Show variety in formats—Reels, Stories, static posts, YouTube videos—so brands can see what you're capable of producing.
Choose examples that represent the type of work you want more of. If you're pitching beauty brands, lead with beauty content.
Whether to include rates is a judgment call. Listing them upfront saves time and filters out brands with mismatched budgets. Leaving them out gives you room to negotiate based on scope.
If you include rates, tie them to specific deliverables:
Make it easy for brands to reach you and verify your platforms. Include your email, social handles, and website or link-in-bio page.
Missing or outdated contact info is one of the most common reasons media kits go nowhere. Double-check this section before sending.
You don't have to design from scratch. A media kit builder or free media kit maker speeds up the process and gives you a professional starting point.
Canva works well for visual templates. Notion is flexible for link-based media kits that stay updated. Dedicated media kit creator apps often include built-in analytics too.
Open with what sets you apart—your niche expertise, audience trust, or distinctive content style. Brands skim media kits quickly, so your differentiator belongs in the first few seconds.
Ask yourself: why would a brand choose you over another creator with similar numbers? That answer goes at the top.
Include professional photos and match your media kit's colors and fonts to your social brand. A polished look signals that you take your work seriously.
Inconsistent branding or low-resolution images can undermine an otherwise strong pitch.
One to three pages is the sweet spot. Brands don't have time for lengthy documents, and every element in your media kit has to earn its place.
If something doesn't directly support your pitch, cut it.
Tell the brand exactly what to do next. "Email me at [address]" or "Book a call here" removes friction and increases your chances of getting a response.
A media kit without a clear next step often gets saved and forgotten.
The format you choose affects both how brands experience your media kit and whether you can see what happens after you send it.
FormatProsConsPDF AttachmentEasy to attach; works offlineNo visibility into opens; can trigger spam filtersShareable LinkTrackable; always shows latest versionRequires the recipient to click throughHosted PageConvenient for brands; always accessibleLess control over who views it
PDFs are familiar and easy to attach, but they leave you guessing. You have no way to know if the brand opened your file, skimmed it, or never looked at all.
Large attachments also risk getting caught in spam filters or ignored in crowded inboxes.
Sending a trackable link instead of an attachment lets you see exactly when someone opens your media kit. Tools like Wondergraph show you opens, time spent, and which pages held attention—so you're not left wondering what happened after you hit send.
Links also mean you can update your media kit once and every existing link automatically shows the latest version.
A dedicated page on your website or link-in-bio stays updated automatically and makes it easy for brands to find you. The tradeoff is less control—anyone with the URL can access it, and you won't know who viewed it unless you add tracking.
Look for influencer marketing managers, PR contacts, or partnership leads on LinkedIn. The person managing creator collaborations is rarely the same person checking the generic info@ inbox.
A few minutes of research can mean the difference between a response and silence.
Reference the brand's recent campaign or a product you genuinely use. Keep it short: who you are, why you're a fit, and a specific collaboration idea.
Generic pitches get ignored. Personalization signals you've done your homework and actually want to work with this brand—not just any brand.
Don't attach your media kit to cold pitches. Wait until the brand responds or asks for more information.
Sending too early can feel presumptuous. Your pitch email opens the door; your media kit closes the deal.
Mass emails with identical pitches rarely convert. Brands can tell when they're one of fifty recipients.
Pitch in batches small enough that you can tailor each email.
You send your media kit and then wait. Did they open it? Did they read past the first page? You have no idea.
Link-sharing tools solve this problem. With Wondergraph, you can see exactly when someone opens your document, how long they spend on each page, and where they drop off. Real-time analytics replace guesswork with clear signals.
Knowing a brand viewed your kit—and which sections they lingered on—helps you time your follow-up and tailor your next message.
Follow up within a few days while you're still top of mind. You might reference their engagement directly: "I noticed you had a chance to review my kit—happy to answer any questions."
Timely follow-up shows professionalism without being pushy.
Wait longer, then try a different approach. Resend with a new subject line, try a different channel like LinkedIn, or check whether your original email landed in spam.
Sometimes the issue isn't interest—it's visibility.
One week is standard for a first follow-up. If you still don't hear back, one more follow-up after another week is reasonable. Beyond that, move on.
Your metrics change monthly—follower counts shift, engagement rates fluctuate, and you add new collaborations to your portfolio. Resending a new file every time clutters brand inboxes and creates version confusion.
With link-based sharing, you edit the document once and all existing links automatically show the latest version. Wondergraph's update-without-resending feature keeps your media kit current without requiring you to track down every brand you've pitched.
This creator emphasized niche audience alignment and a high engagement rate rather than follower count. The design was clean, one page, with clear rates and a direct call to action. Brands responded because the value proposition was immediately obvious.
Leading with video view stats and average watch time—rather than subscriber count—showed brands what actually mattered for sponsored content performance. Including thumbnails from past brand videos served as instant social proof.
Download numbers, listener demographics, and sample ad reads gave brands everything they needed to evaluate the opportunity. Showing exactly what a sponsorship sounds like removed uncertainty.
Sending a media kit often feels like sending it into a void. You hit send and hope for the best.
Wondergraph gives you viewer intent signals for every document you share. You can see who opened your link, what they read, and where they stopped. You can also require an email to view, set an expiration date, add a passcode, and allow or disable downloads.
When you understand attention—not just views—you know which pages worked, which didn't, and exactly when to follow up.
Pitch in batches you can personalize—sending to a handful of brands at a time lets you tailor each email without burning out or sending generic messages.
Reply to the existing thread if you've already been in contact. Starting a new thread can cause confusion and break the conversation history.
Keep it specific and benefit-focused. Something like "Partnership Idea for [Brand Name]" or "[Your Niche] Creator Collaboration Proposal" tends to perform better than vague alternatives.
Link-tracking tools show you repeat views and new viewers, so you can see when your media kit is being circulated internally—often a strong buying signal.
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